A fifth sponsor has left the IOC’s TOP program, with Intel declining to renew its deal, according to a report from Zeus Files.

Continuing the trend of women’s-specific sports gear, Adidas has released the F50 SPARKFUSION with the soccer cleat built on an anatomy pool built over a decade.

USA Fencing has signed Ordr as its official payment processing partner, giving the national governing body a 14th new partner in the past 18 months.

SBJ Women’s Sports: What drives fan behavior?

Plenty of data has been emerging in recent years to show women’s sports fans are different than fans of men’s sports -- younger, more engaged on social media, more likely to purchase merchandise, etc.

Since last year, LA28 Chairman Casey Wasserman has emphasized the same point regarding the organizing committee’s sponsorship sales: Partners buy when they want to buy.

USA Gymnastics CEO Li Li Leung will leave her role at the end of the year after a six-year run in which she led the NGB out of crisis and rebuilt the organization. Her departure comes after a drastic turnaround for the national governing body, which she has led since March 2019 and took over followi...

LA28’s Paralympics venue plan will leverage some of the Games’ most iconic venues and all events hosted within a 35-mile radius.

After the success of its first trials held in an NFL stadium, USA Swimming didn’t see how it could go back to a smaller venue. Turns out, at least for now, it can’t see going anywhere else.

LA28’s sponsorship sales took a significant leap forward on Monday with Honda signing on as a founding partner, giving the organizing committee its first new tier-one partner in nearly four years.