SBJ Marketing: Wasserman wins Tissot’s NBA work
The June 18 edition of the SBJ Marketing newsletter features news on Wasserman winning the account for Swiss watchmaker Tissot, a look at what marketing experts think of AI as a category and the latest move for veteran licensing exec Greg Sim.
Longtime licensing exec Greg Sim returning to Vineyard Vines
Sports licensing veteran Greg Sim is returning to nouveau prep apparel brand Vineyard Vines in an expanded role. He is now VP and head of licensing at the Connecticut-based company, with responsibilities that also extend to international sales and sponsorship (where I recall a memorable, limited-edi...
Sponsorship exec reaction remains mixed on whether AI is the next big category
Artificial intelligence’s numerous disciples say that on a transformative scale, its impact will eventually rank somewhere between the printing press and electricity. If I could be just a bit more parochial, is it a sponsorship category yet?
Tissot NBA work to be handled by Wasserman starting next season
With the clock on the NBA Finals running out as soon as Thursday night, there’s some timely news.
Forty Under 40: Sampson Yimer, Momentum Worldwide
If one were to design an ideal background for a top agency sponsorship executive, that person might have a law degree; business development chops from a pro team; be conversant with analytics; have some diversity, equity and inclusion experience; and be familiar with venture capital.
Champions 2025: Frank Vuono’s coaching tree
Ask Frank Vuono if he harbors any regrets about leaving the NFL in 1993, and he laughs. “None at all,” he says, smiling, “until I found out that Roger Goodell was making $40 million-plus.”
Champions 2025: A collector of people: Vuono builds relationships and ‘never lets go’
In the agency world, where accounts can churn based on the quality of a client dinner or the caliber of game tickets, the archetypal “relationship guy” is as essential as a creative director who’s a raconteur.
Forty Under 40: Jerry Cifarelli Jr., ANC and C10 Media
At an age when most boys dream of being the next Yankees hall of famer, Jerry Cifarelli Jr. was looking at a sports career off the field. His father, Jerry Cifarelli Sr., pioneered the signage industry, including rotational ads behind MLB home plates for Dorna, and then founded seminal venue display...
Champions 2025: Frank Vuono
From the back porch in the North Jersey neighborhood where his family has lived for 120 years; two minutes from the field where he and his two brothers played high school football, and one coached for 22 years; three from the barbershop where he’s been a regular for years; and five from Angelo’s, th...
Forty Under 40: Grant Norris-Jones, TKO
During an early interview for a sales job with UFC, a senior Endeavor executive took an hour outlining the basics of the MMA circuit to Grant Norris-Jones. Turned out, that was unnecessary. As a college boxer, Norris-Jones has an affinity for combat sports. However, his expertise as a fan was quickl...